Marketing is More than 20 Photos and an Open House, with Dylan & Shannon Cadman and Sotheby's it's Worldwide Exposure.

In 1976, an exceptional real estate company was launched and created from the same passion that guides the renowned Sotheby's Auction House. Today, we are a commanding presence in the representation of the world's most luxurious properties and the Sotheby's brand artfully unites extraordinary homes with extraordinary lives throughout the world.


While Dylan & Shannon Cadman's marketing focus has always been web-based exposure of Calgary's finest properties, the Sotheby’s global media plan is strategically designed to deliver a global impact while cross-promoting properties represented by our worldwide network. This plan includes significant, exclusive and first-to-market partnerships with an elevated focus on video integration, and editorial alignment.


Furthermore, the collaboration between Sotheby's Realty and Sotheby's Auction utilizes a combination of unique and exclusive marketing efforts that provide targeted exposure to a coveted and influenced audience. In the global markets we serve, this distinguishes our brand in an incomparable way.


Exclusive to the real estate services of Dylan & Shannon Cadman, the following 20 powerful marketing means, are available only to those who value the Sotheby's brand, offering an unrivaled access to qualified buyers and distinct properties around the world. The plan to successfully market your home includes a combination of powerful interactive and direct mail efforts to generate additional consumer interest both locally and globally.

1. SothebysRealty.com

SothebysRealty.com attracts more consumers to search, view and inquire than any other luxury real estate website in the world. Millions of views immerse themselves in our collection of millions of vibrant, quality-controlled property photographs. In one year, SothebysRealty.com invites 10,000,000 unique visitors, 70,000,000 pages views, and 21,000,000 property detail views.

2. Global Media Marketing

Sotheby’s International Realty has partnered with, and distributes our properties to the most significant media companies and real estate-focused website in the world. Publications such as; Dwell, The New York Times, The Wall Street Journal, Architectural Digest, Bloomberg, Hong Kong Tatler, South China Morning Post, Elle Decor, and The Financial Times. The Sotheby’s global media plan will generate 800 million impressions through these hand-selected media powerhouses.

3. Cascading Website Platform

Using the Sotheby's Cascading Websites program, our listings may also be found on our network of over 80 inter-connected, locally-focused, and globally-aware members' sites.

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4. Search Engine Marketing

When you perform a search on a search engine, the results are a combination of organic, or “natural results,” based on information the search engine sees on a website and “sponsored results,” or paid ads. The Dylan & Shannon Cadman / Sotheby's strategy includes both.

5. Targeted Social Media Advertising

Dylan & Shannon Cadman's team produces and manages targeted social media campaigns. We will create a campaign for your listing which will immediately extend your property's marketing reach and exposure.

6. eGallery

Featured in our network offices and Sotheby's auction house locations, our eGallery provides the listings we represent with instantaneous global exposure via our exclusive real time property slide show.

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7. Sotheby's Mobile Marketing

SIR (Sotheby’s International Realty) Mobile is a luxury real estate mobile app that works anywhere plus searches and showcases your home globally in 61 countries. Locate your next home and learn about the local lifestyle amenities with our points-of-interest toolbar, showcasing local restaurants, golf courses, resorts and more.

8. Professional Photography

- Real estate photos are worth more than a thousand words and making every pixel count is more important than ever. Dylan & Shannon Cadman hire the most talented real estate photographers in Calgary to capture all the best features and assets that your home has to offer. 

9. Floor Plans

Floor Plans - Dylan & Shannon Cadman's marketing package includes a professionally designed and measured floor plan. This not only refreshes the client’s memory of a previous viewing but allows them to conceptualize their occupancy of the proposed space. Attractive, easy to read, computer drawn floor plans are an effective way to assist in the sale of your property.

10. Google Street View

Dylan & Shannon Cadman's standard marketing package includes an automatic sync with Google Street View which allows buyers the ability to swivel 360 degrees even gives internet voyeurs the ability to take a virtual stroll of neighbourhoods. Another amazing tool to effectively market your home and further assist in the sale of your Calgary Home. Click here for an example

11. Local Exposure with Direct Mail

Marketing has become much more accessible due to the increase of online marketing. Many companies are making the complete shift towards internet marketing due to the high cost of printing and distribution. Dylan & Shannon Cadman know we must incorporate both online and print advertising to fully expose your Calgary home. Direct mail is felt, creating a physical bond with your property - something that e-mail is unable to do.

12. Sotheby's YouTube Channel

The Sotheby’s YouTube channel

strives to be the industry-leading video experience, highlighting the highest-quality videos from locations around the world.

Sotheby’s International Realty YouTube channel stats:
  • 10 million+ views
  • 38,000+ subscribers
  • 2,400 property and destination videos and counting
  • 40,000 minutes of video watched every day (over 27 days’ worth)
  • Over 115,000 “Likes,” shares, comments and favourites

13. Calgary Herald *

The Calgary Herald is a sophisticated and comprehensive daily report for opinion leaders and business decision-makers around the world. Its readers have levels of income and investments that can hardly be described as average. The Dylan & Shannon Cadman / Sotheby’s exposure program includes full-colour full page in the Friday edition for select properties.

14. Avenue Calgary *

Avenue is the premier city lifestyle magazine celebrating two of Alberta’s largest cities through Avenue Calgary and Avenue Edmonton. Distributed monthly, Avenue Calgary reaches active, affluent and sophisticated consumers. Through a unique blend of journalistic excellence and inspirational aesthetics, Avenue profiles city personalities, arts, fashion, home décor, dining, travel and leisure information. It has developed an excellent reputation and strong following of readers for its award-winning, intelligent, provocative and cutting-edge perspective on the people, cultures, and lifestyles that define this city. Avenue is appealing to both men and women with discerning tastes, and engages readers through its stimulating visuals and writing.

15. Businessincalgary.com *

"Now heading into our 27th year of publication delivering intelligent, dynamic articles revolving around the people, trends and events that drive our city’s growth and success, Business in Calgary is delivered to 33,500 businesses and Calgary Chamber of Commerce members in Calgary and the surrounding communities of Banff, Canmore, Airdrie and Okotoks With a strong focus on the stories and visions of our entrepreneurs and featuring the drivers of our local economy in energy, real estate, technology, investment and manufacturing, Business in Calgary seeks to highlight the diverse elements that make our city a truly great place to live and work. Editorial content includes stories on the education, arts and culture, human resources and leadership sectors, among others, with opinion-editorial pieces offering our readers balanced and informative views on the political scene as it relates to the business community."

16. Insight Magazine

The Sotheby’s International Realty® Property advertising program provides an array of options — both print and digital — for property advertising needs. This program leverages high-profile, global media partners and offers targeted reach and vast worldwide exposure.

17. Sotheby's International Architecture & Design Magazine **

International Architecture & Design is a stunning publication featuring the finest in contemporary architecture and interior design from across the globe. Published quarterly since 2008, IAD showcases exquisite luxury products, lavish interior design and captivating architectural feats.

is the premier online destination for architecture, design, travel and home décor.

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18. Sotheby's RESIDE Magazine **

RESIDE magazine is the celebration of home, art and living. Each issue combines rich lifestyle editorial while showcasing extraordinary listings only represented by the Sotheby’s International Realty network. RESIDE is published as highly targeted regional editions, providing readers with exclusive relevant content, while allowing you to geographically target the advertising for your listing. 

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19. Sotheby's Art & Home Magazine **

Sotheby’s Magazine / Art & Home is the literary collaboration presented by the Sotheby’s International Realty brand and Sotheby’s. This stunning large format magazine enriches readers with sophisticated content related to the art and real estate worlds. Sotheby’s Magazine / Art & Home features editorial showcasing Sotheby’s International Realty Listings and also includes a regular property gallery providing advertising opportunities. This magazine publishes with two covers. Auction clients receive this content with the Sotheby’s Magazine cover, while Sotheby’s International Realty Affiliates receive copies with the Art & Home cover for distribution in offices.

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20. Sotheby's Preferred Magazine **

Sotheby’s Preferred is sent to 12,000 of the highest-spending premier clients of Sotheby’s Auction internationally. The editorial showcases the most valuable property being sold on the international auction market and includes a gallery of exclusive Sotheby’s listings.

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Selling your home is all about getting in front of the right pair of eyes. No other luxury realtor's in Calgary, with the support of Sotheby's global reach, can expose your home to more people than Dylan & Shannon Cadman. Please contact us for a custom marketing plan containing some of these tools to showcase your property around the world.

* Available to listings over $500,000** Available to listings over $5,000,000

Data supplied by CREB®’s MLS® System. CREB® is the owner of the copyright in its MLS® System. The Listing data is deemed reliable but is not guaranteed accurate by CREB®.
The trademarks MLS®, Multiple Listing Service® and the associated logos are owned by The Canadian Real Estate Association (CREA) and identify the quality of services provided by real estate professionals who are members of CREA. Used under license.
The trademarks REALTOR®, REALTORS®, and the REALTOR® logo are controlled by The Canadian Real Estate Association (CREA) and identify real estate professionals who are members of CREA. Used under license.